Oxford and Cambridge’s Words of the Year 2024 : “Brain Rot” and “Manifest”
Oxford and Cambridge’s Words of the Year 2024 : “Brain Rot” and “Manifest” This blog is part of the Sunday reading task assigned by the head of the Department of English (MKBU) , Dr. Dilip Barad Sir. What are the social, cultural, or psychological contexts behind the selection of these words? “Brain Rot”: Oxford’s Word of the Year 2024 : Introduction: Each year, Oxford University Press selects a Word of the Year that captures the essence of contemporary society. In 2024, the chosen term is “Brain Rot,” a phrase that vividly reflects growing concerns about the impact of excessive consumption of low-quality digital content. Widely popularised by younger generations, “Brain Rot” encapsulates the collective awareness of how mindless scrolling through trivial online material affects mental clarity, critical thinking, and overall cognitive health. This choice not only highlights a cultural shift in how we perceive digital habits but also sparks conversations about the importance ...